Stardust Business

My students once asked me if I would ever invest in stardust (at a business course). The question caught me a little offhand. But I said Yes. Provided I attach great value to the shiny star particles.

People buy for two reasons, to increase pleasure and to alleviate pain. These are words from my copywriting course, partly inspired by Sigmund Freud’s words. Simple as this, but not everybody can sell a dream…

Why would you buy stardust? For its attributes? It is golden, sticky, and shiny…Stardust is that “intangible product” with a promise labelled. Selling stardust is like selling services, which I have been doing for the past 5 years. It is like harvesting autumns, and pocketing the sun… So damn hard and so damn beautiful…You make-believe that the world is imperfect without your promise. As we already live in a world of perfect plenty. What is there more to want?

Can I sell stardust? “I wonder,…,if I could sell blessings?” – as deftly put by John Galsworthy in The Modern Comedy. You can sell anything provided it is backed up by shiny strong network of dust, forming the embodiment of your dream, or your organizational culture. Your culture is both sticky cobweb and maze. It must stick to your buyers’ hearts and make them ask for more…directions to get out of the maze. The mission is the story and the engine. It beacons and shines to those who see.

“Stuff your eyes with wonder… live as if you’d drop dead in ten seconds. See the world. It’s more fantastic than any dream made or paid for in factories.”
Ray Bradbury

What is the world made of?  “The real secret of magic is that the world is made of words, and that if you know the words that the world is made of, you can make of it whatever you wish.” – Terence McKenna  

See the world and read its texture, follow the wind and translate its whisperings. When days are grim, write few lines. When hope seems to have moved to another realm, write another story and listen to another human on quest for Better. When your soul disintegrates, assemble words to paint a picture that you can visit any time you want. Bring shiny warm words to the Moveable Feast I call writing.

“If the world is cold, make it your business to start fires” – Horace Traubel. Start a fire or at least gather wood each day. Do something different. Sing a credible song, play a beautiful tune. Attune people to your song. Leave them better than you found them.

 

Art – Stardust by Rob Gonsalves.

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She is primarily a teacher of English. Also her mind is lured by goodies like finance, economics, interest rates, the stock market, as she has a hankering for how the money is made. Nevertheless she is a dreamer on a cloud...As dreams cost nothing... In ordinary days she is a word-weaver for everything and everything that breathes. In the best of days she just follows the seasons by means of bike, skis, or roller-skates. She is grateful to all colors of the world and to people who read, laugh, smile and drop a line here, or on her email.

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Posted in Blog de companie, Copywriter, Entrepreneurship, Iron Tales
19 comments on “Stardust Business
  1. grumpytyke says:

    Wonderful penultimate paragraph Iulia, in a wonderfully inspiring post. I have never been a good salesman, but I hope from time to time I scatter a little stardust. ❤️

    Liked by 3 people

  2. M.P. Baecker says:

    Wow! You write beautifully, “See the world and read its texture, follow the wind and translate its whisperings. When days are grim, write few lines. When hope seems to have moved to another realm, write another story and listen to another human on quest for Better. When your soul disintegrates, assemble words to paint a picture that you can visit any time you want.” I know this feeling of grim days too well, inspiration dries up, somehow the tedium of life convinces us that there’s nothing, nothing remotely resembling stardust here, but all it takes is one glimmer, one spark to realize it’s everywhere.

    Liked by 4 people

  3. Iulia Halatz says:

    Thank you very much for you equally beautiful words! As I said in some earlier words, I love stardust so much that I keep a bag of it up close, that is why it rains for me even in the grimmest of days. 💜

    Liked by 3 people

  4. Guess what? There might be more “truth” to stardust than we realized! https://www.google.ca/search?q=life+caused+by+space+dust&oq=life+caused+by+space+dust&aqs=chrome..69i57j69i64l2.7743j0j7&sourceid=chrome&ie=UTF-8 (hope that links works)

    Liked by 2 people

  5. LynDurante says:

    Amazing Iulia! I do love stardusts. They are as magical as your writings. xoxo

    Liked by 3 people

  6. Kally says:

    Your post is awesome. I can’t wait to read more of your writing in your blog. Thank you for sharing this with us.

    Liked by 2 people

  7. Amazing! Simply amazing! I think I hear your stardust knocking at my door … excuse me while I go and let it in.

    Liked by 1 person

  8. seventhstrategy.com says:

    Incredible read, thanks for sharing.

    Liked by 1 person

Your words are stardust, they shine and sparkle in my heart. Thank you!

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