Blog Archives

Stardust Business

My students once asked me if I would ever invest in stardust (at a business course). The question caught me a little offhand. But I said Yes. Provided I attach great value to the shiny star particles. People buy for

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Posted in Blog de companie, Copywriter, Entrepreneurship, Iron Tales

Myth and Mirth

“The poet Rilke looked at a statue of Apollo about fifty years ago, and Apollo spoke to him. ‘You must change your life,’ he said. When true myth rises into consciousness, that is always its message. You must change your

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Posted in Copywriter, Iron Tales, My poems, Quote

Steal the sun

Steal the sun With gilded sincerity. Place it in your heart with silvery fingers. Touch lives with the same warmth. If you do not have money to decorate your life with precious artifacts, decorate life with precious deeds and meaningful

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Posted in Copywriter, Invisible stories, Iron Tales, My poems

Great Expectations

Charles Dickens was right. We are crushed by our great expectations. Eventually we are left with the bleak light as reflected in the shards of our broken dreams. What about success? If expectations pair with our dreams, we retain a

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Posted in Blog de companie, Business, Copywriter, Entrepreneurship, Visible stories

Unencumbered time and encumbered business

The Japanese have a god of wisdom and insight, Omoikane, a deity capable of making decisions that we would make if we only had the time. On a good day we share some of his knowledge, some of his ability

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Posted in Blog de companie, Business, Copywriter, Curs de engleză, Quote, Visible stories

Happiness is the root of all life

We are all unhappy people feeding on shines of never-ending stories of happier people around. Are we? Are they? We are being consumed and trampled over over and over again. After careful consideration and many well-built walls and some exquisite

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Posted in Biking else matters, Blog de companie, Copywriter, Invisible stories, My poems, Quote, Wordsmith

Word Debt

Words are everywhere…They float about and run towards us since forever and shape our fragile childhood dreams. Words make us humane. Our entire being is constructed upon words. And then we become in debt… We owe a “Good morning”, a

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Posted in Blog de companie, Business, Copywriter, Entrepreneurship, Words in English, Wordsmith

Cruelty is not a shield but a system of betrayal

We are all Arya Stark and deft shape-shifters dancing on stories in order to survive. We are but one step into cruelty every minute on the way to achieving our goals. Cruelty is not a shield but a system of

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Posted in Blog de companie, Copywriter, Entrepreneurship, Quote, Visible stories, Wordsmith

Copywriting in English

A few hints about the copywriting course in English… People buy for one of two reasons: to increase their pleasure or to alleviate pain. What pain does your product alleviate? Do customers experience pleasure?…………………….Pleasure from saving money…:) In class, you

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Posted in Blog de companie, Copywriter

Engleza de august/ Transcreation

Transcreation = is the process of recreating precise brand content for multilingual consumption. Transcreation adapts the intent of the original text based on cultural nuances, ensuring it will be successful internationally. Transcreation is a fairly new word…I haven’t been able

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Posted in Blog de companie, Copywriter
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