We inhabit stories, real, our lives, and surreal, our fantasies and dreams. We live between the haves and the have-nots, between failure and achievements on the grind to success. We are on each side of to fail and to thrive.
Do we have a recipe for creativity? I stick to my ideas partly inspired from Ernest Hemingway – empty your mind of everything bleak, bland and boring and start with the truest sentence that you know. Open your mind to everything around, the people tell stories, the trees, the sun, everything is in the process of playing a tune. The trees do not care about your present turmoil, they care about the tune strummed by the wind. So do people.
“Tell the truth but make truth fascinating. You know, you can’t bore people into buying your product. You can only interest them in buying it.” – David Ogilvy
Do we have a recipe for Simple? Simple is always complicated, and maneuvering creativity and ideas is like drowning every day…“When a man is in doubt about this or that in his writing, it will often guide him if he asks himself how it will tell a hundred years hence. ”― Samuel Butler
Delivering real value. Cutting corners and not toiling over are to be exposed eventually. Failing to see all the angles and facets of the story and not following the humble and simple path of research, thought and delivery will take its toll, your story will lose the sparkle and appeal. Delivering real value rests also in the ability to see and solve the problem. Suffice it is to say that is best to solve it in the blink of an eye. Real value in business is what makes the difference between the so-called winners and losers.
Write down your ideas. We are in the middle of a whirlpool of information, images, static and moving words. Starting in the morning and sometimes never-ending. Keep writing. I often write down my dreams, too, especially the colorful and intriguing or the ones I am able to remember. Some of my invisible stories were first seen in a dream. As “Life is but a dream, within a dream.” – William Shakespeare
Art by Christian Schloe.