Minimalism is something that builds on simplicity and honesty. In the right places.
It is a style of art, music, etc. that uses very simple ideas or a very small number of simple elements. And why not, it is a style in business.
Minimalism in business is simplifying your story. Your product. Your ingredients…Minimalism in business is to debunk the myth of a manifold product.
Always imagine that your product is like pizza. Consequently, the story of pizza is the story of your product. With the use of scarce resources, you create a piece of magic that solves problems, alleviates pain, increases pleasure, creates a better life, puts a smile on your face.
Everybody likes pizza. It is tasty and delightful and we all have a secret hankering for being delighted. No matter what you sell, your customers ache for new experiences, new things, new stories.
Not everybody likes pepperoni pizza. Don’t forget to personalize! Your product is (still) pizza, nevertheless build on it. Invent new flavours, create cutting-edge toppings and serve everything with a twist of originality and adventure.
The lesson learned: simplicity and personalization are the Holy Grails of modern business. Simplifying my products and tailoring my words have created shortcuts and countless smiles.
Art – Simplicity and delight by Fukutaro Terauchi.