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“People buy into ideas and products based on emotions and then back up their decisions with logic. As business owners we need to as well. Define what makes your ideal customer want to buy and play into that emotional state.

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Posted in Blog de companie, Entrepreneurship, Quote

“Language is not like the sun,
heating and scorching
but like the moon
keeping secrets
and the arcane magic of the night
throwing stars
in the lilacs’ claws
till dawn.” -Iulia Halatz

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