Blog Archives

Do business in Equilibrium

As business owner always imagine you are based in Equilibrium. This film is a fine piece of art about an utopian society governed by the banning of emotions and consequently, the banning of every form of art. To sum up

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Posted in Blog de companie, Entrepreneurship, Visible stories


“People buy into ideas and products based on emotions and then back up their decisions with logic. As business owners we need to as well. Define what makes your ideal customer want to buy and play into that emotional state.

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Posted in Blog de companie, Entrepreneurship, Quote

Castle of Stress

Stress is the disease of the century. The root of all evils. Battling stress is likely to become the achievement of the future. My personal encounter with stress happened last year. Only last year, as my overhappy nature had prevented

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Posted in Blog de companie, Entrepreneurship, Invisible stories

Castle of Sport

Being an entrepreneur I need to be happy in order to find creative ways of fitting a giraffe in a fridge* every day. To be happy, I need my space and time for exercising – at least one hour per

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Posted in Biking else matters, Blog de companie, Castle of sport, Entrepreneurship, Visible stories

“Language is not like the sun,
heating and scorching
but like the moon
keeping secrets
and the arcane magic of the night
throwing stars
in the lilacs’ claws
till dawn.” -Iulia Halatz

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