Blog Archives

Copywriting in English

A few hints about the copywriting course in English… People buy for one of two reasons: to increase their pleasure or to alleviate pain. What pain does your product alleviate? Do customers experience pleasure?…………………….Pleasure from saving money…:) In class, you

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Posted in Blog de companie, Copywriter

Engleza de septembrie/ Maglev train

Maglev train  = a fast train that uses magnetic force to hold it just above the ground. Words are everything. The more you know, the better you can make your story…shine.

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Posted in Blog de companie, Words in English

Copywriting course in English

We are happy to inform you that we organise a new course, copywriting course for my Romanian customers and not only. You will get 24 hours of speaking, writing tips, playing with the words and upon words. Exchanging features and

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Posted in Blog de companie, Copywriter, Curs de engleză

Copywriting & epitomising*

Copywriting is more difficult than Maths. Every day there appears something new: theory, trend, “axiom”. Pitagora is obsolete. Nevertheless Euler** is still fashionable as it “encircles” the golden IDEA: PEOPLE BUY FROM PEOPLE. Or I write for people and I

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Posted in Blog de companie, Words in English

“Language is not like the sun,
heating and scorching
but like the moon
keeping secrets
and the arcane magic of the night
throwing stars
in the lilacs’ claws
till dawn.” -Iulia Halatz

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