Blog Archives


I tell my students, ‘When you get these jobs that you have been so brilliantly trained for, just remember that your real job is that if you are free, you need to free somebody else. If you have some power,

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Posted in Blog de companie, Curs de engleză, Gramatica limbii engleze, Quote

Engleza de octombrie/ Haveli

Haveli = a large impressive house. Talking about what dreams may come, my “humble abode” will have a roof terrace for gazing at the moon.   This is how it looks like from my temporary abode above the sea.  

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Posted in Blog de companie, Words in English

Copywriting in English

A few hints about the copywriting course in English… People buy for one of two reasons: to increase their pleasure or to alleviate pain. What pain does your product alleviate? Do customers experience pleasure?…………………….Pleasure from saving money…:) In class, you

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Posted in Blog de companie, Copywriter

Copywriting course in English

We are happy to inform you that we organise a new course, copywriting course for my Romanian customers and not only. You will get 24 hours of speaking, writing tips, playing with the words and upon words. Exchanging features and

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Posted in Blog de companie, Copywriter, Curs de engleză


Copywriting… All theories converge on EMPATHY. Leave your shoes and step into your customer’s… Do not worry that these shoes are too large to fill. Your ideas and creativity are the best Filling! Feeling is filling! Remember that. I attach

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Posted in Copywriter, Words in English

The ABCS of Landing pages

Landing pages answer queries. Landing pages welcome knowledge… More on copyblogger. Like this infographic? Get landing page advice that works from Copyblogger.

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Posted in Blog de companie, Copywriter

“Language is not like the sun,
heating and scorching
but like the moon
keeping secrets
and the arcane magic of the night
throwing stars
in the lilacs’ claws
till dawn.” -Iulia Halatz

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