Life is irregular and we need to do business in Equilibrium to simplify and even the rough facets of human interaction.
Sometimes you feel like you have crossed oceans and seas to find the one-of-a-kind orange tree adorned with gold leaves. Or maybe you have found the magic lettuce from the Bear’s garden*.
You are prepared to offer it to your customers, still they are not pleased and want more.
They want More because Less is what they do not understand: the core of your business, the “elusive” thing without which your product does not exist: Your MISSION statement.
Your mission appeals to the mindset of people.
Your mission creates connections.
Your mission creates promises you HAVE to keep.
Empty your heart of misgivings and fulfill your promises by following your business pattern and delivery system.
And keep an eye on the money.
Running a business is like running a show. It is either good or bad. In the beginning it is usually bad. So don’t sweat about it. But make it good in time…Make it so good that your first business show now appears to have been held for the Eskimos, a hundred years back.
“The past is a foreign country.” – L.P. Hartley
*Source of inspiration – The Story of Harap Alb – A Romanian folk tale by Ion Creangă.
Art by Rene Magritte.